Taylor Swift files trademarks to protect her voice and image
In April 2026, Taylor Swift, through her company TAS Rights Management, filed several trademark applications with the United States Patent and Trademark Office (USPTO) for elements associated with her public identity. According to several industry media outlets, these applications concern two sound trademarks beginning with “Hey, it’s Taylor” and “Hey, it’s Taylor Swift,” as well as an application related to a specific image of the singer on stage during the Eras Tour. At this stage, these are trademark applications currently under review, not trademarks that have already been definitively granted.
